A creative brand building house launching brands from zero to existence.

Journa Homepage Gif

Age boldly. Live naturally.

Full brand launch

Accessible clinical solutions for the aging journey

Remedy

Not a Miracle. A Remedy.

Full brand launch

Democratizing the derm with all-in-one remedies

Innerwork colorful packaging

Made for every dimension of wellbeing.

Full brand launch

Supplements to support health from the inside out

Clarify

We clarify complexity.

Full brand launch

Architecting the future of healthcare analytics

The future of vitamins is clear

Full brand launch

Setting a new standard of transparency for vitamins

Allkinds Mobile Homepage Gif

Own your awesome.

Full brand launch

A new generation of personal care for kids & teens

Goodbye guesswork, hello glow.

Full brand launch

A professional skincare studio that solves it with you

Unison Logo

Style for all

Full brand launch

A contemporary relaunch of a legacy fashion retailer

Trans, femme, they, them: Meet Her.

Full brand launch

A rebrand of the largest queer dating app for womxn

Mobile Image

Your body is your business. Fitting it is ours.

Full brand launch

Size-inclusive fashion that’s fit for more

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Brand expansions

We build and grow brands.

New range

Retail expansion

New product

New range

New range

Range refresh

Marketing

New range

New range

New range

We practice partnership

Founded by independent brand-builder Michelle Mattar, Practice is a creative firm that designs and builds brands from end to end. Serving as your in-house creative team before you launch, we partner with first-time founders and established leaders alike to transform initial ideas into thriving businesses.

Explore our method

What is brand-building?

Brand-building goes far beyond crafting a visual identity. It means creating a market-ready brand that’s grounded in strategy, designed to meet business needs, and rooted in a deep understanding of consumers and culture.

Lately

Everything we’ve been up to lately, plus all of the ways we’re putting our creativity into practice

What our clients are up to

News | Practice

Remedy launched 3 new products: Remedy for Healthy Aging, Remedy for Dandruff, and Remedy for Moisturizing.

Meet Shared Practice

A shared co-working space for nurturing practices of all sorts. Limited space available.

Visit Shared Practice

Practice featured in Fast Company

Practice Fast Company feature

Featured in Fast Company’s “The Rise of the ‘Goldilocks’ Design Company,” which names us one of the rising stars in a movement of intentionally scaled studios prioritizing creativity, autonomy, and quality growth.

Read the article

We launched Journa

The future of bone health is stronger than ever.

Journa, Medical Foods, Bone Loss

We launched Journa: a first-of-its-kind medical food brand that develops natural, clinically-validated innovations for health: starting with a revolutionary product that's proven to reduce bone loss.

View the case study

Dirt Baby Radio

What happens when a branding team develops a brand with no client, no budget, and no product?

Sample Phase

We built Dirt Baby as an experiment to explore our process and have a bit of fun. Dirt Baby lives in a liminal state between idea and execution and is inspired by the idea of treating plants as pets.

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Initiatives

Our clients are in:

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