Capsule Collection
Sugar & Spice
We built a capsule collection named Sugar & Spice for Allkinds, to help kids and teens add an extra dose of ooey-gooey awesome to their day.
Developing and naming the concept
We ideated names, developed story concepts, and workshopped fragrances with the Allkinds team as we worked to bring the collection to life in a dynamic and imaginative way. We eventually landed on the name Sugar & Spice, which speaks to the warm, sweet fragrance and creates space for tween spirit.
Illustration creative direction and animation
We ideated signature characters and stickers for the capsule, created a brief for illustrator Steve Gavan, and animated his illustrations in-house.
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