We built the brand world behind Innerwork: innovative supplements that support your health from the inside out.
Available in gummy and liquid formats, Innerwork’s supplements are made with all-natural, sugar-free formulations and deliver up to 30 times more ingredients than standard vitamins. Innerwork was born out of the founder Dami’s personal health journey, after a chronic liver diagnosis motivated her to formulate a solution for herself. We built Innerwork’s brand foundations from end to end, bringing to life Dami’s bold vision for hyperconcentrated health.
Brand Naming
Brand Strategy
Sustainability Research
Tone of Voice
Brand Identity
Web Design & Content
Packaging System
DTC Packaging System
3D Design & Visualization
Content Strategy & Pillars
Art & Video Direction Guidelines
Shoot Art Direction & Management
PR Storytelling Brief
A multidimensional system
Innerwork's type system features two distinctive fonts, the classic sans serif Suisse International and its warm counterpart Suisse Works Regular. The logotype is uniquely composed of the merging of various letterforms, symbolizing the brand's dedication to supporting the multidimensional nature of health.
Naturally-derived color for a naturally-derived brand
Featuring a full spectrum of color, Innerwork’s color system is derived from the natural hues of its products, which are made with all-natural blends of vitamins, botanicals, and minerals.
The journey to hyperconcentrated health
After Dami’s diagnosis led her to develop a rigorous supplements routine, she realized that the leading vitamins on the market were either filled with sugar and artificial ingredients, or too difficult to consume in sufficient quantities. She founded Innerwork to create an easier, healthier path to unlocking hyperconcentrated health.
Forward-thinking formulations
We branded Innerwork’s state-of-the-art nutritional delivery mechanisms: InnoGel™, a nutrient-injected gel core that preserves ingredient integrity, and InnoDrop™, a cold-processing method for hyperconcentrated liquid vitamins. We developed the sub-branded names behind both techniques, highlighting their ability to unlock heightened levels of bioavailability and nutritional concentration.