Imagine you're at the Allkinds HQ where a UFO has just crash landed into the research lab. Two adorable aliens are surrounded by crates full of space candy, and as the Allkinds team rushes to investigate, the air fills with an otherworldly chocolate scent like nothing you’ve experienced before: it’s Cosmic Choc.

Naming

Packaging

Art Direction

Character Design

3D Animation

3D Rendering

Copy

Developing the Concept

When Allkinds asked us to unlock the secrets of cosmic cocoa for a capsule collection in their Intergalactic world, our minds immediately went into hyperdrive. After exploring a bunch of far-out ideas we found inspiration in a crashed space freighter full of alien candy and its charismatic crew, Cosmo and Floof.

Allkinds Cosmic Choc product in front of dark brown and purple spacey backdrop

Kid holds Allkinds Cosmic Choc Chocolate Syrup in funky silver space | Practice

Allkinds Cosmic Choc chocolate imitation soap bar | Practice

Meet the Crew

We designed and rendered Cosmo and Floof, the freighter pilot and candy company mascot, to give Cosmic Choc even more extraterrestrial energy.

Allkinds Cosmic Choc products levitating in a chocolate space scene. | Practice

Intergalactic Introductions

We designed packaging and wrote copy for multiple product types appearing for the first time in Cosmic Choc, giving them a place in the Allkinds universe.

Allkinds Cosmic Choc Whipped Shower Foam | Practice

Allkinds Cosmic Choc Lip Saver | Practice

Allkinds Cosmic Choc Daily Body Cream | Practice

Kid balancing Allkinds Cosmic Choc Bath Rocks on their shoe while laying on their back in space silver scene | Practice

Allkinds Cosmic Choc Bath Rocks | Practice

Kid smiling and holding Allkinds Cosmic Choc Whipped Shower Foam laying on his stomach | Practice

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