Scaling to a multi-product brand
After seeing great success in their flagship vitamin, Ritual was ready to release their next product: Prenatal. We worked to scale the brand, web experience and packaging system as well as built a launch campaign positioned to drive awareness of when to consider taking a prenatal vitamin.
Educating on prenatals
Prenatal vitamins aren't just vital for pregnancy, but have great benefits if taken while trying to conceive. The greatest benefits of a prenatal vitamin are received in the first trimester, so we built a messaging strategy designed to communicate when to take it: When you're thinking, when you're trying, and when it's time.
Tone of voice
The campaign's tone of voice was educational and empowered, seeking to let women know when they might want to consider taking a prenatal.