After more than two decades, French Connection AU wanted to relaunch as a fashion brand that sets a new standard for modern style.
We worked to research, coordinate, and design the relaunch of French Connection AU to Unison. Over the course of the engagement, Practice helped rethink Unison’s consumables and materials as well as advised on their supply chain to minimize environmental impact while developing a brand that embodies their bold vision for the future across all touchpoints from retail, to e-commerce and printed campaigns.
Brand Naming
Brand Strategy
Research
Brand Messaging
E-Commerce Packaging
Retail Packaging
Brand Identity
Campaign Art Direction
Campaign Concepting
E-Com Art Direction
Web Design
Web Content
Product Copy
Woven Label System
Swing Tag System
Interior Signage
Video Creative Direction
Ad Concepting
Marketing Content
Content Pillars
Email Design
Social Design
Social Captions
The Duality Mark
Unison's central emblem, featuring a square for a hard-edged element and a soft circle, creatively contrasts modern and classic elements while also symbolizing the brand's dual-gender identity.