Scaling to a multi-product brand
After seeing great success with their flagship vitamin, Ritual was ready to release their next product: Prenatal. We worked to scale the brand, web experience, and packaging system while building a launch campaign focused on driving awareness of when taking a prenatal vitamin offered the most benefits.
Educating on prenatals
Prenatal vitamins aren't just vital for pregnancy. They have major benefits if taken while trying to conceive, and have the greatest impact during the first trimester. We built a messaging strategy focused on the right times to take a prenatal vitamin: When you're thinking, when you're trying, and when it's time.
Tone of voice
The campaign sought to inform women about the benefits of taking a prenatal at various life stages with a tone that was simultaneously educational and empowering.