Our Method

We’re not an agency or a studio: we’re a creative firm building brands from zero to launch. Our brand-building process is holistic, encompassing everything it takes to build a market-ready brand from end to end: naming, brand identity, strategy, tone of voice, web design, content & social media strategy, art direction, and everything in between.

We partner with companies of all industries and stages to build their brands, from early-stage SaaS startups to established consumer brands. Our offerings vary based on each company’s position and unique needs. For early-stage companies, for example, we might work on anything from building out investor decks for an upcoming raise, to designing the look and feel of an MVP. On the other hand, for established brands seeking a refresh, we recommend undergoing a brand audit at the start of our partnership to guide the brand’s evolution.

Our model isn’t right for everyone. We look to partner with brands that are passionate about innovating in their respective fields; aligned with our brand-building methodology; and committed to setting a higher standard for themselves and their industry peers. We select partners who lead with empathy and curiosity, and who aren’t afraid to take risks or have challenging conversations. We also assess for chemistry in order to ensure a collaborative partnership. Due to the nature of our process, we often have a waitlist of prospective partners.

Given the comprehensive nature of our brand-building methodology, our projects typically take anywhere from 6 to 12 months. Our unique process allows us to fully consider and build out each facet of the brand to set it up for a successful launch.

Led by Michelle Mattar, our small but mighty team of 6 works across all client projects to bring them to life. Our team consists of 3 designers who work across brand, web, and 3D design; 1 brand strategist & copywriter; and 1 executive assistant supporting all projects. We bring on necessary collaborators, like web developers or architects, on an as-needed basis.

When we work with you, we embed deeply within your team to bring your vision to life. Our founder Michelle leads all client work and partnerships, and is your go-to point of contact throughout the process. Our entire team of designers, strategists, and copywriters is engaged on your project, so you’ll always have a clear idea of you’re working with at every step of the way.

Brand audits are typically the first step in our brand-building process for established brands. An audit allows us to gain crucial insight into the aspects of an existing brand that are helping or hindering the company, which are instrumental in guiding a brand refresh or rebrand. Each audit typically consists of a visual and messaging analysis, a customer survey, and interviews with customers and internal company stakeholders.

We often develop our clients’ foundational social media and content strategies, and will occasionally support our clients in executing these strategies across channels.

We can build an initial suite for performance marketing teams to implement, but we do not purchase or run ads. However, we deliver digital ads, campaigns, and general marketing support to ensure that your brand is primed for future success following its launch.