To launch Commonry into the world, we led creative on an ambassador partnership and a strategic approach to channels.
Partnership with Ashley Graham
For launch, we directed and brought on full creative and production for a launch campaign featuring Ashley Graham. Capturing both behind the scenes and responses to interview questions we assembled, we worked with editors to bring the partnership to life and give rich color to why Commonry exists.
Building brand presence
We developed a system of large format and small format signage to incorporate the brand into the store experience.