So that we could create a brand system and tone of voice that was slightly subversive to the potions and promises historically found in skincare, we crafted a logo that was rooted in historical beauty: but with an intentional twist and modern touch.
Tone of voice
Glowbar's tone of voice strategically does not pander like a spa and is direct and to-the-point, so you can get some relief from the overpromising, overwhelming marketing of skincare products. It encourages taking control of what’s bothering you: quickly, efficiently, and with real answers.
Glowbar's signature red glow doesn't have just one way of showing up; It makes appearances from big brand moments to small interactions and takes shape to suit the application.
Glowbar's systematic arrow is paired with a strong line and is a metaphor for directly targeting the skin's surface. It pairs with the brand's direct tone-of-voice for calls-to-action, wayfinding, and more.
No skin retouching, ever
None of Glowbar's photography was retouched for skin – a few flyaways and that was it.