Practice partnered with Glowbar to build a skincare brand that solves it with you
Finally say goodbye to guesswork and overwhelming skincare marketing loaded with fake promises. Glowbar is here to solve it with you by providing 30 minute treatments by certified estheticians who target your top skincare concerns, once a month.
Creative Direction
Brand Strategy
Brand Identity
Tone of Voice
Art Direction
Casting and Production
Digital Product
Content
Copywriting
Art Direction
Interior Consulting
Interior UX
Interior Signage
Uniform Design
OOH Advertising
Printed Collateral
Social Tone
The logo
So that we could create a brand system and tone of voice that was slightly subversive to the potions and promises historically found in skincare, we crafted a logo that was rooted in historical beauty: but with an intentional twist and modern touch.
Tone of voice
Glowbar's tone of voice strategically does not pander like a spa and is direct and to-the-point, so you can get some relief from the overpromising, overwhelming marketing of skincare products. It encourages taking control of what’s bothering you: quickly, efficiently, and with real answers.
The glow
Glowbar's signature red glow doesn't have just one way of showing up; It makes appearances from big brand moments to small interactions and takes shape to suit the application.
The arrow
Glowbar's systematic arrow is paired with a strong line and is a metaphor for directly targeting the skin's surface. It pairs with the brand's direct tone-of-voice for calls-to-action, wayfinding, and more.
No skin retouching, ever
None of Glowbar's photography was retouched for skin – a few flyaways and that was it.