Brand Building | Practice

Practice partnered with Glowbar to build a skincare brand that solves it with you

Finally say goodbye to guesswork and overwhelming skincare marketing loaded with fake promises. Glowbar is here to solve it with you by providing 30 minute treatments by certified estheticians who target your top skincare concerns, once a month.

What we did:

Creative Direction

Brand Strategy

Brand Identity

Tone of Voice

Art Direction

Casting and Production

Digital Product

Content

Copywriting

Art Direction

Interior Consulting

Interior UX

Interior Signage

Uniform Design

OOH Advertising

Printed Collateral

Social Tone

null | Practice

The logo

So that we could create a brand system and tone of voice that was slightly subversive to the potions and promises historically found in skincare, we crafted a logo that was rooted in historical beauty: but with an intentional twist and modern touch.

null | Practice
null | Practice

Tone of voice

Glowbar's tone of voice strategically does not pander like a spa and is direct and to-the-point, so you can get some relief from the overpromising, overwhelming marketing of skincare products. It encourages taking control of what’s bothering you: quickly, efficiently, and with real answers.

null | Practice
null | Practice
null | Practice
null | Practice
null | Practice

The glow

Glowbar's signature red glow doesn't have just one way of showing up; It makes appearances from big brand moments to small interactions and takes shape to suit the application.

The arrow

Glowbar's systematic arrow is paired with a strong line and is a metaphor for directly targeting the skin's surface. It pairs with the brand's direct tone-of-voice for calls-to-action, wayfinding, and more.

No skin retouching, ever

None of Glowbar's photography was retouched for skin – a few flyaways and that was it.

null | Practice
null | Practice
null | Practice
null | Practice
null | Practice

More CaseStudies

NaN%