The signage system developed for Glowbar uses translucency, glows and gradients to create a calming but directional atmosphere. The use of the strong brand color allows for easy way finding and strong graphics.
When challenged with the expansion, a large concern from the original location was that customers were intimidated by the wall of product – but were inclined to purchase when recommended something by Glowbar's estheticians. We worked to create signage that worked as expert advice to help bridge this gap.
Glowing and going
Great signage doesn't just allow for wayfinding, it makes for a beautiful experience. It was important in the work to consider how people might share their 'afterglow' and how the space would compliment photography and sharing.