Marketing channel strategy
We worked with Commonry's internal marketing team to define their channels, including each channel’s strategy, audience segment, and storytelling. We guided decisions around content creation to ensure Commonry has the right conversations, with the right people, in the right places, and at the right time.
Edits and web copy
We maintained the copy for Commonry's website for all of year one, including creating digital editorial experiences to showcase curated edits of their collections. We also helped their team launch over 600 products in the span of 4 seasons by writing ecommerce copy for each one that told the garment’s unique story.
Brand-level channel marketing
Alongside partnership efforts, we told the unique stories of Commonry's collections in curated email sends that were designed to be systematic, editorial, and shoppable. This optimizes for both brand affinity and conversion.
In collaboration with the Commonry team, we brought to life the story of real women who wear Commonry clothing – fit for their life. Our goal was to inspire customers who are still on their fashion journey to elevate their everyday.