We brought Commonry to life across full-scale content production, copy, web design, art direction, packaging, labelling systems and retail support
Labelling system
We approached the labeling system to create an iconic and memorable indication of Commonry, but also to help build equity in their unique size range. When sold in department stores, customers are easily able to understand what sizes Commonry has to offer.
Partnership with Ashley Graham
For launch, we directed and brought on full creative and production for a launch campaign featuring Ashley Graham. Capturing both behind the scenes and responses to interview questions we assembled, we worked with editors to bring the partnership to life and give rich color to why Commonry exists.
Retail design and signage
We developed a system of large format and small format signage to incorporate the brand into the store experience.