We worked with Clarify Health, a leading healthcare analytics company, to architect a rebrand made for the future of healthcare.
We architected a bold, future-facing rebrand for Clarify Health, a leading healthcare analytics provider, to blueprint their next evolution. Founded in 2015, Clarify uncovers insights hidden in healthcare data, translating them into clear decisions that reduce spend and improve quality of care. Clarify’s end-to-end rebrand started with a full brand audit and culminated with a complete redesign of the company’s website, content, and other collateral.
Brand Audit
Brand Architecture
Brand Identity
3D Design & Visualization
Website Copy
Content Design
PR Strategy
Brand Strategy
Messaging & Tone of Voice
Product Naming
Website Design
Print Collateral
Digital Ads
Launch Resources
We strategized Clarify’s rebrand with a research-led process.
A comprehensive audit allowed us to hold a microscope to Clarify’s existing brand. Our multi-phase audit consisted of in-depth interviews with company executives and customers; a customer survey analyzing Clarify’s current brand perception; and a full-scale visual and messaging audit.
Logotype
Architected on a grid, Clarify’s logotype is designed to feel dynamic yet inviting, punctuated by a block-shaped dot above the ‘i’.
Brand Architecture
Our brand audit indicated that streamlining Clarify’s existing product offering would help unlock increased brand equity. We transformed each product into more intuitively-named solutions called “building blocks”: integrated, stackable solutions made for achieving targeted business outcomes.
Brand Foundations
Taking direct inspiration from building blocks, Clarify’s new brand strategy is grounded in an architectural framework. This metaphor positions Clarify as the architects of healthcare’s double-bottom line and tangibly demonstrates the additive value that the building blocks offer customers.
Meet the Building Blocks
In collaboration with the Clarify team, we architected a full collection of reworked capabilities including 15 individual building blocks and 3 suites, powerful solutions offering advanced capabilities.
Mark
The brand mark mirrors the architectural nature of the logotype with a bold building block silhouette in the shape of a ‘C’.
Brand System
Clarify’s brand system brings light and transparency to a highly robust, powerful offering. A luminous color system, transparent 3D block renders, and data-driven graphic devices form the system’s foundation.
Printed Collateral
Key touchpoints such as team merch, business cards, and stationery allow the brand system to take on new utility.