Developing the concept
After receiving a fragrance sample of natural raspberry that the Allkinds team wanted to base a collection around, we decided to flip the fruit to blue raspberry and craft a fantastically twisted story. Our concept tossed our favourite fruits into the cotton candy machine and it spun out a totally twisted batch of delicious you’ll never believe.
The Fruity Floss packaging system uses spot glosses, metallics and 3d graphics for a flipped out feel that lets customers unwrap the unexpected.
Through the Fruity Floss world, we developed 3d renders for packaging and store windows, which we then worked into a photoshoot to create a visual world that feels upside down in sugar town.