Bondi Beach Club | Practice
Capsule Collection
Bondi Beach Club

A summer capsule collection for Australian-made Allkinds, named Bondi Beach Club.

The Bondi Beach Club logo over kids skateboarding  | Practice

Developing the concept

When the sun is out and the surf is perf, there’s no better place to be than Bondi. We wanted to bottle that perfect beach club vibe, and ideated around fragrance samples to create an Australia-inspired summer range for Australian-made Allkinds.

Whipped Shower Foam laying in the sand
A collection of Bondi Beach Club products  | Practice
Allkinds kids having all kinds of fun at the beach  | Practice

Bringing Bondi to retail

We brought Bondi Beach Club to life on everything from water bottles to cosmetic bags, and the limited edition collection almost totally sold out.

Bondi Beach Club shelfie in store | Practice
An Allkinds kid riding a skateboard carrying a surfboard | Practice
A kid holding a Bondi Beach Club tote bag on the boardwalk  | Practice
Bondi Beach Club Daily Body Cream floating in water | Practice


Our concept leveraged distinctive illustrations with a laidback beachy vibe helped infuse a bit of Allkinds character into the limited edition Bondi Beach Club collection. Concept and direction by Practice and illustration by Steve Gavan.

Bondi Beach Club sticker characters  | Practice

Packaging system and concepts

Our packaging system for Bondi leveraged gold foils, gradients and spot gloss to capture that perfect golden-hour beach look – and mixed in some distinctive tween spirit with illustrations and spirited graphics.

Spinning Bondi Beach Club Body Spray  | Practice
Bondi Beach Club body shimmer floating in the water  | Practice
Kids hanging out at the beach  | Practice
Allkinds Bondi beach Club water bottle  | Practice
Shimmering Daily Body Cream  | Practice
Up close image of the Shimmering Daily Body Cream  | Practice
Golden Hour Shimming Body Scrub laying in water  | Practice
Golden Hour Shimming Body Scrub  | Practice

Apparel and colour

Alongside the packaging, Bondi Beach Club was imagined into wearables for beach bums and besties.

Whipped Shower Foam  | Practice
Bondi Beach Club collection  | Practice
Allkinds kids having fun at the beach! | Practice
More Allkinds
Allkinds Homepage Gif | Practice