Developing the concept
When the sun is out and the surf is perf, there’s no better place to be than Bondi. We wanted to bottle that perfect beach club vibe, and ideated around fragrance samples to create an Australia-inspired summer range for Australian-made Allkinds.
Bringing Bondi to retail
We brought Bondi Beach Club to life on everything from water bottles to cosmetic bags, and the limited edition collection almost totally sold out.
Our concept leveraged distinctive illustrations with a laidback beachy vibe helped infuse a bit of Allkinds character into the limited edition Bondi Beach Club collection. Concept and direction by Practice and illustration by Steve Gavan.
Packaging system and concepts
Our packaging system for Bondi leveraged gold foils, gradients and spot gloss to capture that perfect golden-hour beach look – and mixed in some distinctive tween spirit with illustrations and spirited graphics.
Apparel and colour
Alongside the packaging, Bondi Beach Club was imagined into wearables for beach bums and besties.