Practice partnered with Allkinds to build a new generation of personal care for kids & teens.
We worked to ideate and launch a new brand of bath & body, hair care, skincare and more, which we named Allkinds. Made for all kinds of kids and all kinds of fun: everything at Allkinds is formulated specifically for kids’ & tweens’ skin. Natural fragrances, vegan formulas, 'no gross stuff' and naturally awesome ingredients, and a high standards for formulations and dermatological testing. Practice built the Allkinds brand from initial ideation to launch and continues to support them as they grow.
Market Research
Brand Naming
Brand Strategy
Brand Identity
Tone of Voice
Brand Architecture
Fragrance and Product Concepting
Product Naming
Illustration
Art & Video Direction
Packaging System
Packaging Production
Product Design
Retail Consulting
Signage & System Design
Website Design
Copy & Content
Digital Marketing
Animation
OOH Marketing
PR and Event Marketing
Building a new brand at scale
3
stores at launch
5
product categories
6
fragrance worlds
400
launch products
Dynamic dot in use
Across the Allkinds packaging system and signage, the dynamic dot of the logotype comes to life to create all kinds of options and ways to express and shop what you love. Because growing up is about trying things out: one day you're this, the next you're that—it's all good as long as you feel good. You're confident. You're having fun. You're Allkinds.
Product Naming
We named each and every one of Allkinds' hundreds of launch products. Heres just a few favorites, from product categories to fragrance & flavor.