A creative brand building house launching brands from zero to existence.

kikki.K Homepage

Navigate your life in style.

REBRAND

Navigate your life in style.

Remedy

Not a Miracle. A Remedy.

Full brand launch

Democratizing the derm with all-in-one remedies

The future of vitamins is clear

Full brand launch

Setting a new standard of transparency for vitamins

Clarify

We clarify complexity.

REBRAND

Architecting the future of healthcare analytics

Innerwork colorful packaging

Made for every dimension of wellbeing.

Full brand launch

Supplements to support health from the inside out

Allkinds Mobile Homepage Gif

Own your awesome.

Full brand launch

A new generation of personal care for kids & teens

Journa Homepage Gif

Age boldly. Live naturally.

Full brand launch

Accessible clinical solutions for the aging journey

Unison Logo

Style for all

Full brand launch

A contemporary relaunch of a legacy fashion retailer

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Brand expansions

We build and grow brands.

New range

Retail expansion

New product

New range

New range

Range refresh

Marketing

New range

New range

New range

We practice partnership

Founded by independent brand-builder Michelle Mattar, Practice is a creative firm that designs and builds brands from end to end. Serving as your in-house creative team before you launch, we partner with first-time founders and established leaders alike to transform initial ideas into thriving businesses.

Explore our method

What is brand-building?

Brand-building goes far beyond crafting a visual identity. It means creating a market-ready brand that’s grounded in strategy, designed to meet business needs, and rooted in a deep understanding of consumers and culture.

Lately

Everything we’ve been up to lately, plus all of the ways we’re putting our creativity into practice

What our clients are up to

News | Practice

Remedy unveiled their upcoming Target launch and released a new formulation: Remedy for Pre-Cleansing, a lipid-rich cleansing balm.

Hot off the press

Practice kikki.K Brand New feature

Brand New reviewed our latest rebrand of kikki.K: “It’s a lovely evolution that doesn’t reinvent the wheel or the brand, but makes it all feel more vibrant and alive.”

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Rebranding the APAC region’s favorite stationery brand

Navigate your life in style.

kikki.K, stationery, lifestyle brand

We rebranded kikki.K, one of the world’s leading stationery brands, and developed the creative vision behind their metamorphosis into a lifestyle brand.

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Dirt Baby Radio

What happens when a branding team develops a brand with no client, no budget, and no product?

Sample Phase

We built Dirt Baby as an experiment to explore our process and have a bit of fun. Dirt Baby lives in a liminal state between idea and execution and is inspired by the idea of treating plants as pets.

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Initiatives

Our clients are in:

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