A creative brand building house launching brands from zero to existence.
Brand expansions
We build and grow brands.
Lately
What our clients are up to
Remedy launched 3 new products: Remedy for Healthy Aging, Remedy for Dandruff, and Remedy for Moisturizing.
Our founder was named a Graphic Design USA 2023 Person to Watch
Michelle Mattar was selected for the 60th year of Graphic Design USA's People to Watch List
Zine party
Our team created a zine for Human NYC’s Zine Party, with all proceeds donated to Astoria Food Pantry.
We launched Shared Practice
A shared creative space for nurturing practices of all sorts — our co-working desks are officially booked through Q2 2025.
Dirt Baby Radio
What happens when a branding team develops a brand with no client, no budget, and no product?
We built Dirt Baby as an experiment to explore our process and have a bit of fun. Dirt Baby lives in a liminal state between idea and execution and is inspired by the idea of treating plants as pets.
We were featured in Fast Company’s article “The rise of the ‘Goldilocks’ Design Company”
A behind-the-scenes look at why Practice (and other design firms) have decided to grow with intention and keep operations small
Initiatives
Our clients are in:
We’re in NYC