We built Ritual from seed fundraising to launch, then helped them scale into a multi-product brand
Best-in-class e-commerce
We designed Ritual’s first website for launch, creating a digital experience that balanced credibility with a sense of modern cool. Grounded in transparency as truth, the site made information clear, accessible, and central to the experience. As the brand grew, we helped them scale the platform to support a multi-product portfolio.
Built to be trusted, designed to be loved
The brand became something people wanted to get to know, expanding beyond DTC into a friendly, reliable presence that felt adjacent to beauty. It balanced trust and approachability, creating a space that was as considered and inviting as the routines it lived within.
Merch design as a cultural layer
We created merch that captured Ritual’s “cool girl vitamins” spirit, extending the brand beyond the product and into culture. It became a way to build affinity and visibility, making the brand feel bigger than the bottle.
Email marketing design that makes science easy to stay with
We designed Ritual’s flows to help reduce churn, keep customers engaged, and make the science behind the product feel clear and approachable. That meant close collaboration between creative and science, spending hours breaking down complex ideas into something people could actually understand.
Scaling to a multi-product brand for Ritual’s Prenatal
After seeing strong success with its flagship vitamin, Ritual expanded with Prenatal. We helped scale the brand, web experience, and packaging system, and built a launch campaign designed to drive awareness around when to consider taking a prenatal vitamin. The product went on to become the #1 prenatal vitamin in the U.S.