As part of the rebrand, we reimagined kikki.K’s place in the world across digital, retail, and social.
A spirited web experience
Ensuring that the new brand system is aptly translated to digital applications, such as web, is of key importance. We guided the look and feel of kikki.K’s refreshed website by designing select moments within the context of the new brand identity.
Scaling kikki.K’s retail presence
At the time of the rebrand, kikki.K’s retail presence spanned over 20 stores and counting. To support their growth, we advised kikki.K on how to translate the new system to retail environments — creating a vision that can scale with the brand.
A dynamic social system
A brand’s social presence creates an ever-evolving space for play, discovery, and engagement. We evolved kikki.K’s social direction, creating a bolder, more playful expression that aptly reflects the rebrand’s dynamism.