To launch Commonry into the world, we led creative on an ambassador partnership and a strategic approach to channels.
Partnership with Ashley Graham
For launch, we directed and brought on full creative and production for a launch campaign featuring Ashley Graham. Capturing both behind the scenes and responses to interview questions we assembled, we worked with editors to bring the partnership to life and give rich color to why Commonry exists.
Great content is created for a specific purpose, and this purpose needs to be defined. When crafting content strategy, we examine each channel's purpose and metric.
Different segments warrant different types of content: channel strategy and content pillars mean that we develop a strategy so that Commonry has the right conversation with the right person, and at the right time across email, Instagram, Facebook, stores, and more.
Launching into the world
We worked to enter Commonry to market with a clear message and ambassador on socials, and developed their instagram and captions alongside the team to tell the story across mission, product, and more.
Building brand presence
We developed a system of large format and small format signage to incorporate the brand into the store experience.