Once the brand vision was built, we worked to bring 450+ launch products and packaging to life, a full e-commerce experience and collaborated to strategize a colorful and communicative experience of the brand in-store.
Ingredients Database
With a high standard for quality, we wanted to allow customers to really look under the hood and see how much attention to detail Allkinds put into their products. The ingredients database links every ingredient listed for each item, or can be explored in its own. We designed the interactive experience and wrote the full content for hundreds of ingredients.
Systematic Packaging Design
Across the Allkinds packaging system of 450+ products, we wanted to create a strong system that allowed space for play but was still easy to read and navigate in-store. The rigid design system allows for the rainbow palette and world themes to imprint themselves, and creates distinct sub-ranges across bath & body, skincare, hair care and more.
Bath & Body
We build imaginative worlds around every fragrance, from Lazy Days, a gourmand breakfast-inspired escape, to Sweet Talk, channeling birthday parties, ice cream sundaes, and limousine joyrides. Each collection is designed to flex across seasons while keeping that playful, mood-boosting energy at its core.
Makeup
Age-appropriate and zero gross stuff, Allkinds creates a safe first step before places like Sephora or Mecca, where tweens can experiment with confidence. Think subtle tints that feel playful, easy to apply, and designed to teach rather than overwhelm.
Skincare
Made for next-gen skin, we developed a simple system and tagline that supports tweens and teens through changing skin with clarity and confidence. Clean, gentle, and all-natural, it’s skincare that grows with them.
Suncare
We launched a reef-safe suncare line that brings all kinds of awesome to everyday protection. Bright, fun, and high-performance, it makes sun safety feel like part of the adventure.
Fragrance
Fragrance opens the door to a slightly more grown-up world that’s still unmistakably them. It’s self-expression bottled: confident, age-aware, and awesomely Allkinds.
In-store Signage
Alongside store design team Curious by Design and visual merchandiser Jehanne Postma, we worked to develop and design a rich signage system that would bring to life the stories and sit in slots for shelves for easy re-merchandising. Each store had a total of 157 signs made, which we completed full production for.
Marketing Design
For the first 5 months of Allkinds email communications, we led the content, copy and creative to establish a clear style and guidelines for their email marketing. In the course of this, we developed a weekly cadence as well as helped to grow their subscriber base.